ClearAction: Experience Value Exchange – Influence Universal CXM
A team sport means every player is essential to winning. For customer experience, a mis-step by any work group in your enterprise can spoil it.
No matter how wonderful your CX technology is, no matter how well designed and polished your touchpoints are, . . .
. . . the truth is this: what happens behind the scenes is frequently the cause of pebbles in customers’ shoes.
Making CX a team sport means you’re making customer-centered thinking and doing a way of life for all.