CXPA Book of Knowledge
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Inovação
CXPA Topic Guides
CXPA Topic Guides – Intro to Universal CXM 
Our Topic Guides–CXPA members with extensive experience in the profession–have curated our most relevant, popular articles, whitepapers, and webinars to bring you the very best information on topics that are critical to your success.
Qualtrics XM Institute: XM Fundamentals Bootcamp
Qualtrics XM Institute: XM Fundamentals Bootcamp – Intro to Universal CXM
This certification journey from Qualtrics XM Institute is designed for anyone interested in XM. Learn the fundamentals of developing the required competencies to build and mature your XM, CX, and EX programs. Showcase your proficiency by earning the certification.
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HorizonCX: Customer Experience Foundations
HorizonCX: Customer Experience Foundations – Intro to Universal CXM
If you are brand new to the role of Customer Experience (CX) within your organization, just getting started in a CX role, or even if you have been in a CX role for some time, consider how formalized and structured training in the essentials of customer experience management can help you build your CX knowledge-base, accelerate your career, and enhance the success of your organization.
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Medallia Institute: Operational Customer Experience Management
Medallia Institute: Operational Customer Experience Management – Intro to Universal CXM
No matter your role or experience, learn the Medallia Platform and its suite of products when you need, how you want, and wherever you are. The Education & Enablement programs enable you to listen and act on feedback, stay up-to-date on best practices, and advance your career and skillset.
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Xn Partners: Clientes Encantados
Xn Partners: Clientes Encantados – Intro to Universal CXM 
Este taller ha sido diseñado para que los participantes logren comprender al «cliente» como la esencia que justifica la existencia de cualquier organización. Las organizaciones existen porque hay un cliente dispuesto a demandar sus productos y servicios. Desde esta perspectiva, se trabajará con los participantes para que logren comprender la importancia y la función vital de los líderes en la construcción de una cultura «cliente-céntrica».
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CX University: Introduction to CX Excellence
CX University: Introduction to CX Excellence – Intro to Universal CXM
Introduce employees to the basic concepts of Customer Experience (CX) Excellence. This online course series covers the five domains of knowledge and skills essential to the application and practice of the Customer Experience discipline.
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Brandlove: CX Foundation
Brandlove: CX Foundation – Intro to Universal CXM
This is a customer experience (CX) foundation masterclass that will cover all the concepts that is neccesary for a team to undetstand before embarking on a CX transformation initiative.
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