Recognizing Your Customer’s Purpose is Key to Growth – Harvard Business Review ![English](https://biblioteca.solucx.com.br/wp-content/uploads/2021/01/united-states-english.png)
Many organizations spent 2020 scrambling to catch up on decades-old trends, such as working from home, online commerce, and virtual events. What had long been a priority had suddenly become the priority, and too many businesses found themselves unprepared.