The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance

The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience That Drives Productivity and Performance – Peter Navin & David Creelman

Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees.