This book introduces a customer-centered approach to business by showing how data gathered from people while they work can drive the definition of a product or process while supporting the needs of teams and their organizations.
Contextual Design: Defining Customer-Centered Systems Read More »
“We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don’t, a lingering malaise sets in.”
What the Customer Wants You to Know Read More »
As the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value.
Business Strategy Formulation: Theory, Process, and the Intellectual Revolution Read More »
Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.
What Customers Want Read More »
Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some way right now”—an insight that was to become Jobs-to-be-Done Theory.
Jobs to be Done: Theory to Practice Read More »
No Google, chamamos o momento da tomada de decisão on-line de Momento Zero da Verdade (Zero Moment of Truth) ou ZMOT, sobre o qual criamos um poderoso e-book, escrito por Jim Lecinski, Diretor de Vendas e Serviços para os EUA e evangelista-chefe do ZMOT
ZMOT: Conquistando o momento zero da verdade Read More »
Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market.
The Innovator’s Method: Bringing the Lean Startup into Your Organization Read More »
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
A história da Starbucks não é apenas um registro de crescimento e sucesso. Ela conta também como uma empresa pode ser construída de maneira diferente. Em Dedique-se de coração percebemos que uma empresa pode, sim, funcionar com o coração, nutrir a alma e ainda dar lucros.
Dedique-se de Coração Read More »
In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment.
Who do you want your customers to become Read More »
