People are looking for a definition that’s crisp, useful, and distinct from the definitions of other things that companies do. They are right and reasonable to ask for this — but collectively those of us who work to improve customer experience have failed to answer them.
Customer Experience Defined Read More »
No mercado de hoje você precisa mais do que um produto de classe mundial para superar a concorrência – exatamente por isso é que os executivos da Mercedes-Benz dos EUA definiram um rumo para criar uma experiência do cliente que estivesse à altura de seus lendários veículos.
Trust your team. Be radically honest. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower
The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets Read More »
How did a child of immigrants, starting with no background in the hotel business, create the world’s most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service?
Four Seasons: The Story of a Business Philosophy Read More »
Horst Schulze created a culture of service that should be a model for all of us. By committing to the highest standards of professionalism – and creating the right systems to achieve them – he inspired thousands to embrace the core ideal of sheer unadulterated excellence.
Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise Read More »
Imagine you could develop a customer-focused culture so powerful that your employees always seem to do the right thing. They encourage each other, proactively solve problems, and constantly look for ways to go the extra mile.
The Service Culture Handbook Read More »
Do atendimento excepcional ao nunca parar de crescer e acreditar. Todas as empresas buscam atingir a mesma meta: atender melhor as pessoas que compram seus produtos e serviços. Não importa se elas são chamadas de clientes, consumidores, pacientes ou, no caso da Disney, convidados.
O Jeito Disney de encantar os clientes Read More »
Para garantir o sucesso do cliente, você precisa de um time de Customer Success que se comunique e se relacione proativamente com ele, oferecendo suporte, educando e dando dicas para que ele tenha uma experiência cada vez melhor com a sua marca.
Como criar times de CS em empresas tradicionais ou que estão em transformação Read More »
Este ótimo podcast sobre Customer Experience trará uma visão abrangente com diferentes desafios, experiências, soluções e cases de implementação dessa disciplina nas organizações.
Café com CX Episódio #1 Read More »
