This book introduces a customer-centered approach to business by showing how data gathered from people while they work can drive the definition of a product or process while supporting the needs of teams and their organizations.
Contextual Design: Defining Customer-Centered Systems Read More »
A história da Starbucks não é apenas um registro de crescimento e sucesso. Ela conta também como uma empresa pode ser construída de maneira diferente. Em Dedique-se de coração percebemos que uma empresa pode, sim, funcionar com o coração, nutrir a alma e ainda dar lucros.
Dedique-se de Coração Read More »
In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment.
Who do you want your customers to become Read More »
Website mapping begins with the planning process, then moves to the understanding and navigation of visitors, and finally to the management of the site by the producer-all of which this comprehensive guide covers lucidly.
This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Mapping Experiences Read More »
Based on fourteen years of research by the customer experience leaders at Forrester Research, Outside In offers a complete roadmap to attaining the experience advantage.
