So we know that the B2B sales environment has changed. With business models evolving towards Everything as a Service, consumerisation of business purchases and technology enabling customer interactions all being underpinned by the availability of information.
Align Sales with your Customer’s Buying Journey Read More »
NICE, a empresa que se antecede às tendências do mercado, compartilha com a Consumidor Moderno sua visão sobre a cloud computing.
É na nuvem que a jornada funciona mais Read More »
New trends and progressive digitalization have an impact on how we perceive ourselves as employees and the companies we work for. Without unnecessary obstacles, we want to perform our daily duties, achieve goals and feel support within the team.
Design Thinking rethinks the workspace Read More »
Mapear processos de uma empresa é o primeiro passo para desenhar um jornada de sucesso para os clientes. A cultura centrada no sucesso do cliente, o Customer Success, vem alimentado essa visão, que desenha uma verdadeira jornada de experiências para os clientes de uma empresa.
A jornada do cliente baseada em valores Read More »
A jornada do cliente em Customer Success e em Customer Experience tem se tornado cada vez mais importante dentro das empresas. Não é à toa que negócios que são exemplos de sucesso mundial – como Disney e Amazon – adotam essas culturas.
A Jornada do Cliente em Customer Success Vs. Customer Experience Read More »
Just how personal do customers want their experience to be with a company when making a purchase?
How One Company Used Data to Rethink the Customer Journey Read More »
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data.
Know Your Customers’ “Jobs to Be Done” Read More »
Improving customer experience is often a top business priority, but what about employee experience?
Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience Read More »
Customer experience has become a key part of corporate strategy. As it has increased in importance, many organizations have embarked on broad customer experience transformations.
Design a Customer Experience Transformation Read More »
A prática de desenhar a experiência do usuário vem se tornando uma função necessária em todos os modelo de negócio (principalmente em produtos e serviços digitais).
Somos todos Customer Experince Read More »
