The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
The Power of Moments: Why Certain Experiences Have Extraordinary Impact Read More »
Com base em oito anos de pesquisa visitando dezenas de startups, empresas estabelecidas e de tecnologia, o professor da harvard business school, Thales Teixeira, mostra como e por que as indústrias de consumo sofrem disrupção e o que as empresas estabelecidas podem fazer a respeito
Desvendando a Cadeia de Valor do Cliente Read More »
This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence in marketing, blockchain applications and more to provide theoretical and practical methods of impact for businesses.
Managing Customer Experiences in an Omnichannel World Read More »
Nesta obra, é dada uma abordagem especial ao conceito e a prática do autor em Customer Journey Mapping (mapeamento da jornada do cliente), que vem conquistando cada vez mais adeptos no mundo inteiro.
Gestão do Relacionamento e Customer Experience Read More »
Estamos reunindo alguns dos maiores especialistas de Experiência do Cliente para fazer o primeiro livro de CX do Brasil, que trará uma visão abrangente com diferentes desafios, experiências, soluções e cases de implementação dessa disciplina nas organizações.
Livro Experiência do Cliente Read More »
In their research, the authors—partners at McKinsey—have found that organizations able to skillfully manage the entire customer journey reap enormous benefits
The Truth About Customer Experience Read More »
Today, you need to build a better ecosystem that continues to be perceived as better and that somehow generates revenue in a world where customers expect things to be free.
Why Building A Better Mousetrap Doesn’t Work Anymore Read More »
Developing a sound marketing strategy is about locating that intersection between what customers want and where an individual firm can create value better than its competition.
5 Ways to Know Your Customer Better Than Your Competitors Do Read More »
A visão curta de muitas empresas, que as impede de definir adequadamente suas possibilidades de mercado, é o tema deste artigo ⎯ verdadeiro clássico da literatura especializada.
Miopia em Marketing – Theodore Levitt Read More »
Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers needs.
Marketing Myopia – Theodore Levitt Read More »
