Estratégia

How to build a world class CX dashboard

How to build a world class CX dashboard – Julia Ahlfeldt English

This CX Mini Masterclass explores best practices for building a CX dashboard, a critically important tool for any CX program. Special guest and customer experience expert, Ben Motteram takes listeners through the benefits and uses of a CX dashboard, he provides insights on how to build one with the end user in mind.

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Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise – Horst Schulze English

Horst Schulze created a culture of service that should be a model for all of us. By committing to the highest standards of professionalism – and creating the right systems to achieve them – he inspired thousands to embrace the core ideal of sheer unadulterated excellence.

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Why B2B Marketers Should Differentiate On Customer Experience

Why B2B Marketers Should Differentiate On Customer Experience – Forrester English

In this conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously matters and how customer centricity (what Forrester calls customer obsession) plays a key role in getting your firm to stand out from the crowd.

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Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Hug Your Haters: How to Embrace Complaints and Keep Your Customers – Jay Baer English

Haters are not your problem, ignoring them is. Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

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