Website mapping begins with the planning process, then moves to the understanding and navigation of visitors, and finally to the management of the site by the producer-all of which this comprehensive guide covers lucidly.
This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Mapping Experiences Read More »
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head.
The Effortless Experience Read More »
The Satisfied Customer is a blueprint for understanding facts of modern business and reveals the unheralded value of customer satisfaction.
The Satisfied Customer Read More »
In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.
The Ultimate Question Read More »
Based on fourteen years of research by the customer experience leaders at Forrester Research, Outside In offers a complete roadmap to attaining the experience advantage.
