People are looking for a definition that’s crisp, useful, and distinct from the definitions of other things that companies do. They are right and reasonable to ask for this — but collectively those of us who work to improve customer experience have failed to answer them.
Customer Experience Defined Read More »
The HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) survey is the first national, standardized, publicly reported survey of patients’ perspectives of hospital care.
HCAHPS: Patients’ Perspectives of Care Survey Read More »
Os jobs to be done surgem e tomam forma na vida dos clientes e têm relação com os produtos por meio do Sistema do Progresso.
Como os Jobs To Be Done surgem e tomam forma na vida do cliente? Read More »
Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. The truth must be told. Customer experience means a plethora of different things to different people.
Create memories that tell your brand story Read More »
Accelerated by the pandemic, digital-first interactions now carry the B2B buyer’s journey. This shift increased the importance and value of digital interactions within the marketing and sales process and has highlighted the ever-blurring lines between the marketing tech stack and the sales tech stack.
Enhancing The Digital Buying Experience And Closing Gaps In Your Sales Process Read More »
A satisfação dos clientes é uma das principais questões relacionadas ao cotidiano de negócios, uma vez que a continuidade e o crescimento de uma empresa dependem de uma solução adequada para esse desafio.
Veja porque o tempo de resposta determina a satisfação dos clientes Read More »
A jornada do cliente é a experiência completa do consumidor com uma empresa, desde o primeiro contato com a marca até o pós-venda. Esse entendimento permite que as organizações gerem valor durante todo o processo de compra e participem ativamente dessa trajetória, educando o mercado e a sua audiência.
Entenda como estruturar a jornada do cliente até a conversão de forma efetiva Read More »
Congratulations, a new customer signed up for your services. However, this is just the beginning of their journey. You want to make sure they’re happy with your products and services, renew their contracts, and tell their friends about you. To help identify the current state of your customers, we’re providing you with the top 30 questions you need answers to, as well as the right time to ask them.
Top 32 Questions Every Customer Success Manager Should Ask Read More »
Embora essa prática seja antiga, a pesquisa de satisfação do cliente não se tornou obsoleta e ainda é um forte instrumento para a coleta de dados. É possível afirmar ainda que ela, quando utilizada de maneira correta, pode direcionar esforços e alavancar o futuro da empresa.
Pesquisa de satisfação: qual a importância e como estruturar? Read More »
There is no customer obsession without customer understanding, and true customer understanding means knowing who your customers are, how they behave, what motivates them, and how they feel about their experiences.
Solve Customer Mysteries With Quantitative And Qualitative Investigation Read More »
