Livro

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service – John Goodman English

Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all in order to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. 

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service Read More »

Customer Experience: What, How and Why Now

Customer Experience: What, How and Why Now – Don Peppers English

If you’re looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, it’s packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.

Customer Experience: What, How and Why Now Read More »

It’s All about CEX!

It’s All about CEX!: The Essential Guide to Customer and Employee Experience – Jason S. Bradshaw English

Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential
factor is important to their bottom line.

It’s All about CEX! Read More »

Elon Musk: Como o CEO bilionário da SpaceX e da Tesla está moldando nosso futuro

Elon Musk: Como o CEO bilionário da SpaceX e da Tesla está moldando nosso futuro – Ashlee Vance Português

Elon Musk é o empreendedor mais ousado de nosso tempo. Uma mistura de Thomas Edison, Henry Ford, Howard Hughes e Steve Jobs, ele é o homem por trás dos cobiçados esportivos elétricos da Tesla Motors, dos painéis e baterias de energia solar popularizados pela SolarCity e dos foguetes espaciais da SpaceX.

Elon Musk: Como o CEO bilionário da SpaceX e da Tesla está moldando nosso futuro Read More »

Steve Jobs

Steve Jobs – Walter Isaacson Português

O livro, baseado em mais de quarenta entrevistas com Jobs ao longo de dois anos – e entrevistas com mais de cem familiares, amigos, colegas, adversários e concorrentes -, narra a vida atribulada do empresário extremamente inventivo e de personalidade forte e polêmica, cuja paixão pela perfeição e cuja energia indomável revolucionaram grandes indústrias.

Steve Jobs Read More »

The 10 Principles Behind Great Customer Experiences

The 10 Principles Behind Great Customer Experiences – Matthew Watkinson English

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

The 10 Principles Behind Great Customer Experiences Read More »