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Management Lessons from Mayo Clinic: Inside one of the world’s most admired service organizations – Leonard L. Berry e Kent Seltman

Management Lessons from Mayo Clinic: Inside one of the world’s most admired service organizations – Leonard L. Berry e Kent Seltman English

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees.

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service – John Goodman English

Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all in order to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. 

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Customer Experience: What, How and Why Now

Customer Experience: What, How and Why Now – Don Peppers English

If you’re looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, it’s packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.

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It’s All about CEX!

It’s All about CEX!: The Essential Guide to Customer and Employee Experience – Jason S. Bradshaw English

Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential
factor is important to their bottom line.

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