Company leaders are starting to recognize that culture and strategy go hand in hand. Only when customer-centric strategies are supported and advanced by culture will a company realize its customer-centric vision.
6 Ways to Build a Customer-Centric Culture Read More »
In their research, the authors—partners at McKinsey—have found that organizations able to skillfully manage the entire customer journey reap enormous benefits
The Truth About Customer Experience Read More »
Today, you need to build a better ecosystem that continues to be perceived as better and that somehow generates revenue in a world where customers expect things to be free.
Why Building A Better Mousetrap Doesn’t Work Anymore Read More »
Developing a sound marketing strategy is about locating that intersection between what customers want and where an individual firm can create value better than its competition.
5 Ways to Know Your Customer Better Than Your Competitors Do Read More »
Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers needs.
Marketing Myopia – Theodore Levitt Read More »
Want to expand your product offerings, enter new markets, or just figure out why a product is not performing?
Unprecedented technology change. Socioeconomic implications of global megatrends. Ever-evolving customers. These dynamics are forcing business and technology leaders to adapt quickly and become customer-obsessed.
Forrester Consulting Read More »
Diversificados e empreendedores, nossos times tem como principal meta produzir impacto duradouro tanto nas empresas e entidades que atendemos como na sociedade de modo geral.
CX Certification builds the CX proficiency to drive business growth and gives teams the confidence to execute their CX vision, with professional recognition for their unique expertise.
CX Certification – Forrester Read More »
