O comportamento de um cliente é determinado por uma série de experiências as quais ele é imposto durante a sua relação com a empresa. As etapas da jornada do cliente no e-commerce, porém, são completamente distintas da sua jornada offline.
5 etapas da jornada do cliente no e-commerce Read More »
Employee experience é uma estratégia que mantém os colaboradores no centro do negócio. Vai muito além do que simplesmente tratar bem os funcionários, pois exige mais esforço e engajamento de todos os setores da empresa, principalmente do departamento de Recursos Humanos.
Estratégia de Employee Experience, por onde começar? Read More »
O CX design é a prática de modelar e medir a experiência do consumidor. A abordagem é baseada na aplicação do design para desenhar ações direcionadas a resultados, focando o aprimoramento das interações entre consumidores e marcas — antes, durante e depois da venda.
O que é CX design? Saiba desenhar processos a favor do cliente Read More »
A relação entre as disciplinas e por que o Design é a melhor ferramenta para quem quer proporcionar melhores experiências aos seus clientes
Design a serviço da experiência do cliente Read More »
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
The expanding role of design in creating an end-to-end customer experience Read More »
Your website’s design can have a big impact on your customer’s experience and sales conversions. Learn common strategies that will create an engaging, useful site that will drive sales.
How Web Design Can Influence the Customer Experience Read More »
Customer journey maps are used to map the relationship between a customer and an organization over time and across all channels on which they interact with the business.
What are Customer Journey Maps? Read More »
Is the work of improving patient experience in conflict with physician well-being? The tension between them has been magnified by the challenges of the pandemic.
Patient Experience and Clinician Well-Being Aren’t Mutually Exclusive Read More »
Customer experience (CX) design is the process design teams follow to optimize customer experiences at all touchpoints before, during and after conversion. They leverage customer-centered strategies to delight customers at each step of the conversion journey and nurture strong customer-brand relationships.
What is Customer Experience Design? Read More »
Many organizations spent 2020 scrambling to catch up on decades-old trends, such as working from home, online commerce, and virtual events. What had long been a priority had suddenly become the priority, and too many businesses found themselves unprepared.
Recognizing Your Customer’s Purpose is Key to Growth Read More »
